Russell Parrat of Kubo Kitchens attended the Principles of Kitchen Design two day course given by Renee Mascari as part of ArtiCAD Academy and has already made changes to his business model.
Russell says: “Unusually, I’ve come from a fitting background with no design qualifications. I’ve only been designing kitchens for about five years, with little flair at times I freely admit, as well as perhaps feeling out of my depth I found Renee’s ‘Principles of Kitchen Design’ extremely interesting and very informative. Renee gave me (and I know all my fellow delegates) great reassurance in an industry that everybody poses as an expert.
“Renee made it clear there is a definitive line between ‘box sellers’ and ‘independent specialists’ providing a professional kitchen design and supply service. As soon as I returned from the course I put what I had learnt into practice and improved an existing design, for which I received the £21k order!
“I’m making changes to my whole business model including improvements to the showroom to present designs better to customers. One of the first things Renee said is “I can’t possibly teach you everything about kitchen design in two days” but what she did do is give great discerning advice to build my confidence which will strengthen and improve my design abilities for the future.
“I would recommend this course to ANYBODY in the field. One of my fellow delegates had been designing kitchens for 15 years and he also gleaned a wealth of knowledge from Renee; a passionate, extremely knowledgeable mentor and genuinely lovely lady. It was also refreshing to meet a niche group of likeminded designers (who are not competitors) which I hope to keep in touch with. Thanks ArtiCAD.”