Alku is an entirely new concept for the UK KBB marketplace, based largely on the German kitchen and bedroom studio model. Dan Hughes, Marketing Director, describes the philosophy behind the Alku brand. “We believe that the furniture market is changing and that there is, and will be, less interest in buying components to make up a kitchen and bedroom. In direct contrast to the UK, the German model sees the complete kitchen or bedroom being selected and purchased – which makes it a much more straightforward process, and easier to price.
“The Alku brand is designed to slot into the UK market, and provide the “German” experience for retailers in this country. It comprises 27 different styles, spanning modern, contemporary and traditional: We are delivering the length and breadth of the product range that is seen in Germany, and that we believe is not available anywhere else in the UK. It’s a complete collection – and is backed by a 10 year guarantee.”
Find out more about Alku.
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