Smeg joins the Supplier Partnership Programme

Home|Supplier Partnership – ArtiCAD and Smeg

The iconic Italian appliance brand, Smeg, is now a member of the ArtiCAD Supplier Partnership Programme. A comprehensive graphics catalogue of all the company’s products is available for ArtiCAD-Pro users to browse and select for their kitchen designs. Although the Smeg brand in the UK may be most frequently associated with the beautiful colours and lines of its 50s Style range, the company manufactures an extensive range of award winning appliances, from its diverse collections of built-in ovens, compacts and integrated hobs, through to hero range cooking.

It is Smeg’s built-in appliances which will form the core of the new ArtiCAD partnership project. Designers will have plenty to choose from, within the Smeg portfolio of some 1,200 products with fantastic choice on aesthetic design lines, materials, specifications tailored to suit a range of kitchen schemes. The range also includes of Smeg’s connected appliances, hood in hob (HOBD) extractor, wine cooling, integrated refrigeration, dishwashing & laundry alongside co-ordinating sinks & taps.

John Davies, Head of Marketing, Smeg: “By working with ArtiCAD and joining their Supplier Partnership Programme, we are aiming to create much greater awareness of our products and give kitchen designers the chance of integrating Smeg’s different design aesthetics into plans from an early stage and to support ArtiCAD customers specifying Smeg more, retailers can expect to be rewarded with strong margin opportunities, exclusive promotions and product training support”

“This is a significant milestone in the company’s developed offering in the kitchen sector. With the full catalogue available, ArtiCAD is helping us to create awareness of the breadth of the Smeg product range to life – from its ultra modern ‘Dolce Stil Novo’, contemporary ‘Linea’, timeless ‘Classic’, or retro inspired ‘Victoria’ ranges.

For those customers who appreciate the fusion between beautiful design, solid build quality and ease of use through latest technologies, the ArtiCAD partnership will really help bring the brand to the fore in high resolution 3D.”

Smeg was founded in 1948 and is still a family-owned enterprise. Originally set up as a metal enameller in Guastalla, Reggio Emillia, Italy, the company spotted a gap in the market to manufacture appliances designed to improve and automate the kitchen more and more, post-war. The kitchen as the heart of any home, and its focal point has remained the underlying philosophy of the company ever since.

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