Caesarstone joins the Supplier Partnership Programme
Leader of quartz surfaces, Caesarstone, has joined the ArtiCAD Supplier Partnership Programme. The first result of this new relationship between the two companies is the availability of the entire Caesarstone UK range of colours and finishes as a comprehensive and easy to search graphics catalogue for designers using ArtiCAD-Pro software.
Jonathan Stanley, VP Marketing at Caesarstone UK: “We decided very quickly after visiting the ArtiCAD offices that the Partnership offered a unique opportunity for us to deliver a new service to our customers. We want to simplify the consumer experience and with the very high quality models of our catalogue incorporated into the ArtiCAD software, we know that Caesarstone customers will be able to generate beautiful rooms that showcase the quality and infinite possibilities of quartz.
““In addition, we recognise that the marketing opportunities within the partnership go far beyond the initial catalogue creation, and we are excited about the potential for this collaboration. It is very important for us to make sure that CAD models of our products are quickly and easily available for our clients to use on a daily basis. We want to offer tools that make our clients’ professional lives easier and allow them to concentrate on the most profitable aspects of their business. For Caesarstone, including our products within ArtiCAD-Pro is a big and important step.”
ArtiCAD-Pro designers are now able to select from the Caesarstone portfolio of trend-leading quartz surface designs, including surfaces from the company’s Supernatural granite and marble inspired collections, through to the rawness of the Concrete surfaces, including the award nominated Rugged Concrete surface.
From its unique perspective of the world quartz surfaces market, Caesarstone notes that there are two clear trends emerging. The desire for the industrial aesthetic is becoming ever more prominent – and hence the launch of the Caesarstone range which interprets poured concrete. On the other hand, the desire for surfaces that capture the appeal of natural stone continues unabated and is encapsulated in the Supernatural range.
Find out more about Caesarstone.